Day #1

SUBJECT: Even Online Business Owners Need Info

Hi NAME,

We all know that people come to the Internet
looking for information. From how to do something
to advice on everything from raising kids to
dealing with credit card debt, you'll find
answers to almost anything you could possibly
need online. Business owners trying to start or
grow their online business are no different. 

They need information and with your help they
can get it. The best part, it doesn’t take a lot
of energy, money or time to give them what they
seek. As a matter of fact, you can easily create
small reports to give these business owners just
what they are looking for. 

In the report you just downloaded, “Internet
Marketing Reports: Your Quick Guide to Profiting
from Selling Reports to Online Business Owners”
we touched on the following:

• Possible Report Topics
• How to Put the Reports Together
• Selling the Reports for a Profit

Before you can even begin creating, let alone
selling, these reports, you have to know a few
things and that’s what we’ll discuss in the next
few emails. 

Today, let’s talk about your target market.

Obviously your market includes online business
owners, but you really want to break that group
down even further. Stop and think about the
various types of businesses online…that’s a lot
of people and if you know anything about
marketing you know this:

“You can’t be everything to everybody!”

Now it’s time to narrow down your focus. If you
don’t already know who your target customer is
take some time to really think about it and
pinpoint exactly the type of online business
owner you’d like to cater to with your reports.
Here are a few ideas to get the juices flowing:

• Service Based Business Owners
• Virtual Assistants
• Writers
• Product Sellers
• Software Developers
• Work at Home Moms (WAHMs)
• Direct Sales Representatives
• Internet Marketers

The list can go on and on, but these are some of
the online businesses you see frequently online.
Again, take some time to determine what your
niche is and then begin planning what you’ll do
to do give them the information they are in
search of. 

Take Care,
[YOUR NAME]
http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

P.S. If you’ve already got a target market in
mind and are ready to kick start your profits by
selling reports online, head over and check this
out 
--> http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

*************************
Day #2

SUBJECT: It’s Time to Socialize

Hi [NAME],

Last time we went over finding the perfect
prospect to sell your reports to. Hopefully
you’ve narrowed things down and have begun the
process of determining what information those
people need. 

This time around we’re going to give you some
ideas of where to find out exactly what it is
your target customer wants. In order to do this,
you’ll need to do a bit of detective work. But,
don’t worry, this kind of investigating is
actually fun and can serve you well for a long
time if it’s done correctly. 

Your goal is to figure out exactly what it is
your customers need and then provide it. The best
way to get this information is where? If you
guessed from the potential customers themselves,
you’re right on the money. So, how do you do that?

One of the best ways to find out what your
customer wants is to spend some time getting to
know them personally. Put yourself in their
shoes, talk with them, and get to really know
what they are all about. 

There are many ways to do this, but we’re going
to focus on just one. Be Social! If you haven’t
already, you’ll need to set up some accounts on
social networking sites such as:

• Twitter
• Facebook
• MySpace

These are great places to not only find
customers, but become friends with them as well.
Remember, online especially, people won’t buy
from you until they can relate to and trust you. 

Take the time to chit-chat with like-minded
people on these sites. You might be surprised how
easy it is to get inside your potential
customers’ heads when you lose the business hat
for a bit and just be yourself. 

Until next time, take a few minutes each day and
socialize for the greater good of your business.

Take Care,
[YOUR NAME]
http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

P.S. Already know what it is your target
customer needs? Head over and find out how to get
more information about creating and selling your
reports to them.
--> http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

**************************
Day #3

SUJECT: Wondering Where You'll Find the Time...

Hello there [NAME],

How's the socializing going? Be careful, it can
get addictive trying to learn about your market.
Before you know it you've used up hours of your
day chit chatting. ;)

When you're spending all this time learning all
you can about your potential customers, you might
be wondering how to find the time to actually put
your reports together, get them up for sale, and
promote them. 

Let's tackle one of those topics a bit more in
depth. We'll start with writing the report itself
because without it you have nothing.

First, you must decide if you are going to write
the report yourself or hire someone else to do it
for you. Your decision will depend on a number of
things like:

• Your available time
• Your budget
• Your knowledge in the area you'll be writing
about

If time and money allow, outsourcing the writing
of your report is a great option because it frees
you to focus more on learning about your market.
Above and beyond that, if you intend to sell more
reports in the future, you’ll want to have the
time to market your report for optimum exposure.

There are many places you can go if you’re
looking for a writer. A few options include:

-> A ghostwriter, virtual assistant or freelance
writer
-> Freelancing websites such as Guru.com and
Elance.com
-> Other online businesses that specialize in
content creation.

No matter which option you choose remember to
check the person or company out before just
jumping on the first or least expensive one you
find. Ask for recommendations from other online
business owners, request samples, research any
testimonials, etc.

Another option you have when it comes to
creating your report is to use PLR (private label
rights) content. We’ll talk more about PLR and
how you can use it for your report next time. 

Until then, start thinking about your options
for getting the report put together and weigh the
pros and cons of each to find the one that works
best for your needs.


Take Care,
[YOUR NAME]
http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

P.S. Are you ready to get started with your
first report right now? Take a look at this: 
--> http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

**********************
Day #4

SUBJECT: Tips for Writing Your Own Report

Welcome back [NAME],

If you’ve decided to write your first report on
your own, today’s email will come in handy. We’re
going to give you some tips to help make the task
run smoother so you can get your report up for
sale as soon as possible. 

The first thing I want to stress is that writing
a report you intend to sell is something you
should never hurry through. If you're writing it
yourself, take the time to do it right. 

Here are some steps you should take in order to
make your report the high quality your customers
will appreciate and even recommend to others. 

1. Do your research - Don't just start typing
and hope it all falls into place - it won't. Take
the time to do your research, find any facts or
other pertinent information you might need and
gather it all together. 

While we're on the subject, have you though of
using PLR (private label rights) content for your
report? If you have access to this type of
content on the subject you’re writing about,
don’t be afraid to use it. Just make sure you use
it wisely, meaning rework it to fit your needs.
Please don’t just throw it together as is. 

2. Put together an outline - You need a starting
point. Again don't sit down and throw something
together. Create a rough outline of how you'd
like the report to be laid out before you begin
writing it.

3. Write the report – This will be your first
(or rough) draft. 

4. Proofread and edit the report – Quality
matters and proofreading your report is
necessary. No one is perfect and mistakes can and
will be made, especially if you’re in a hurry to
get this baby in the hands of your prospects.

5. Put it away for a day – Take a break once you
have your first draft done. You’ll see why
tomorrow. 

6. Come back and proofread the report again – A
fresh set of eyes can definitely make a
difference. Don’t be afraid to ask someone else
to look over your report. 

7. Do a final edit – This is where you’ll add
graphics, special formatting and turn the
document into a PDF file if you would like. 

This may sound like a lot of work, but keep in
mind people are going to be paying for this
information and they won't be happy unless it's
quality information. Don’t rush it. 

It’s time to start putting it all together!
Exciting isn’t it?

Take Care,
[YOUR NAME]
http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

P.S. Already have your report put together or
don’t want to wait to receive the next email?
Here you go --> http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

************************
Day #5

SUBJECT: Don't Go It Alone - Here's Help

Hi again [NAME],

We've talked about finding your target
customers, learning what it is they need and want
and even went over some tips to help you write
your reports (or hire someone to do it for you).
The time has come to actually get your report out
there for the world to see. 

Don't worry we won't leave you to finish this
part all on your own. We've got a great resource
that walks you through the entire process of
creating reports to sell to the online business
market. 

If you're ready to add some profit to your
business by writing and selling reports to other
online business owners, we've got help for you. 

http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1

You'll learn even more about the whole process,
from brainstorming topics and putting the content
together to getting it up for sale and getting
people to find it and, more importantly buy it. 

Here's to Your Report Selling Success, 
[YOUR NAME]

P.S. Don't go it alone - get help every step of
the way! 
--> http://www.specialreportclub.com/amember/go.php?r=-XXX&i=l1